Bensalem, PA, June 22, 2005 – Silkies®, the largest direct mail brand of hosiery products in the U.S., announces that its online boutique, www.silkies.com, recently marked $1MM in shipped sales. Since its launch in January 2004, the Silkies Web site has experienced increased traffic and steady sales growth. With almost 400,000 hits per day, www.silkies.com offers a wide selection of shapewear, hosiery, lingerie plus apparel and accessories.

“We introduced www.silkies.com to provide our customers with a total online shopping experience as well as the flexibility to manage their own accounts,” says Karen Arbegast, vice president of marketing and customer service for HCI Direct, Inc., parent company to Silkies brand. “Reaching one million dollars in online sales not only marks an important achievement for our company, but also indicates that our customers are satisfied with our services and products.”

Some of Silkies best selling products online include the Sculptz Curvy Comfort Bra, Silkies Honeycomb Sheer Pantyhose, Silkies Lynxz Pantyhose, Long Gown & Kimono and Silkies Control Top Hosiery. Silkies hosiery and the Sculptz Shapewear line continue to thrive, with sales specifically increasing for the popular, Sculptz Shaping Bra.

Each week, the site is updated with new specials, featured items, sales and new products. Customers can take advantage of the web-exclusive weekly specials with items discounted up to 20%. With unlimited access to their Made-to-Order Hosiery accounts, customers can make online payments and customize their hosiery experience by selecting different styles, sizes and colors. New members can also join the Silkies Made-to-Order Hosiery Service online and receive a free pair of Silkies Control Top Pantyhose.

HCI Direct, Inc. is the largest direct marketer of hosiery products in the U.S. and a premier direct marketing company serving the women’s market. The company’s mission is to deliver quality products and personalized service, building long-term customer relationships. For more than 30 years, HCI has manufactured, marketed and distributed Silkies®, the largest direct mail brand of hosiery in the U.S. To date, the company has approximately two million active customers. Headquartered in Bensalem, PA, HCI Direct is one of the few direct marketing companies with fully integrated manufacturing and fulfillment operations with a majority of production done in the U.S.A.